How often should I track my brand's AI visibility?

We recommend monthly tracking to identify trends. Most brands see 10-15% fluctuation month-over-month as AI models update and search patterns evolve. Quarterly deep-dives help inform strategic decisions.

Why does my national score differ from local scores?

AI engines adjust recommendations based on user location and proximity. Local queries trigger different ranking factors—brands with strong regional presence, local partnerships, or geo-specific content often outperform nationally.

Which AI engines matter most for crypto brands?

ChatGPT favors software wallets (MetaMask 8.13), Claude prefers hardware wallets (Trezor 8.68), and Perplexity ranks regulated exchanges highest (Gemini 8.61). Test all three for complete coverage.

How can I improve my crypto brand's AI visibility score?

Focus on educational content (security guides, comparisons), structured markup (schema.org), and technical documentation. AI engines prioritize sources with clear security explanations and authoritative signals.

What's a good visibility score for crypto?

Scores above 6.5 indicate strong visibility. 5.5-6.5 is competitive. Below 5.5 means significant optimization opportunity. Top wallets (Trust Wallet, Trezor, MetaMask) score 6.5+.

Why do DeFi protocols score lower than wallets?

AI engines favor established brands for financial recommendations. DeFi protocols struggle because they're newer, more complex to explain, and have less mainstream recognition than wallets/exchanges.

United States Crypto AI Visibility Snapshot

We tested how United States crypto brands appear in ChatGPT, Claude, Gemini, and Perplexity. Some brands show up everywhere. Some are invisible.

KEY FINDINGS

6.5

Wallets Dominate AI Visibility

Self-custody wallets (Trust Wallet, Trezor, MetaMask) capture top 3 positions. AI engines consistently recommend direct ownership over exchanges for security queries.

87.8%

Hardware Wallets Win Security

Trezor & Ledger appear in 87.8% of security-focused queries. Claude shows strongest preference (Trezor 8.68, Ledger 8.49) positioning them as 'gold standard' for cold storage.

29.1%

Exchange Sentiment Gap

Binance shows 29.1% average sentiment vs 42% for Coinbase. AI engines mention regulatory concerns, hacks, and jurisdictional risks when discussing centralized exchanges.

5.98

DeFi Struggles for Visibility

Top DeFi protocol (Uniswap 6.13) ranks #11 overall. MakerDAO catastrophically invisible (3.87 score). AI engines favor established brands over decentralized protocols for financial advice.

2.91

Solana Wallet Paradox

Phantom wallet nearly invisible (2.91, only 5 mentions) despite Solana blockchain scoring 6.22. Massive gap between ecosystem adoption and AI recommendation patterns.

76.9%

NFT Platforms: High Sentiment, Low Reach

Magic Eden leads all brands in sentiment (76.9%) but ranks #22 in overall visibility (5.07). OpenSea dominates NFT queries but struggles outside that category.

-12.2%

Stablecoin Trust Crisis

DAI shows negative sentiment (-12.2%). USDT/USDC mentioned primarily in context of risks, regulation, depegging concerns. AI engines skeptical of algorithmic stability.

8.13

MetaMask: The DeFi Gateway

ChatGPT's top pick (8.13) for Web3/DeFi queries. Mentioned 512 times vs Ledger's 872, but scores higher due to superior positioning in consideration-stage prompts.

2,076

Bitcoin vs Ethereum Narrative

Bitcoin mentioned 2,076 times (most of any brand) but scored 6.32 vs Ethereum's 6.36 (2,302 mentions). Quality > quantity: Ethereum positioned for development, Bitcoin for investment.

Brands Analyzed

689

AI Prompts

AI Engines

Journeys

PERFORMANCE BY CATEGORY

Different types of crypto brands show vastly different AI visibility patterns. Self-custody wallets dominate, while DeFi protocols struggle for attention.

Average Score Comparison

Scale: 0-10

Wallets Lead

Self-custody wallets (Trust Wallet, Trezor, MetaMask) capture 4 of top 5 positions. AI engines consistently recommend direct ownership.

DeFi Struggles

DeFi protocols average 5.6 score. MakerDAO (3.87) nearly invisible. AI engines favor established brands over decentralized protocols.

TOP 5 US CRYPTO BRANDS IN AI SEARCH

Trust Wallet

Overall Score

6.5

Mention Rate

52.1%

Trezor

Overall Score

6.5

Mention Rate

87.8%

MetaMask

Overall Score

6.5

Mention Rate

74.3%

Coinbase

Overall Score

6.5

Mention Rate

154.1%

Ledger

Overall Score

6.5

Mention Rate

126.6%

What Drives Visibility

Overall scores are calculated from 4 weighted components. Different brands excel at different metrics—some win on frequency, others on sentiment.

Overall Score Formula

Overall Score = (Mention Rate × 0.4) + (Position × 0.3) + (Sentiment × 0.2) + (Citations × 0.1)

Each component is normalized to a 0-10 scale, then weighted according to its importance in determining overall AI visibility.

Frequency Matters Most

Mention Rate drives 40% of overall score. Brands mentioned in 50%+ of responses automatically score 6.0+, regardless of other factors.

Sentiment Paradox

NFT platforms (Magic Eden 76.9% sentiment) score highest on sentiment but rank #22 overall. High sentiment without reach = low impact.

SENTIMENT VS VISIBILITY

High sentiment doesn't guarantee visibility. Some brands with positive AI descriptions still struggle with low overall scores.

Category Legend

0 brands plotted

Wallets

Exchanges

Blockchains

DeFi

NFT

Stablecoins

Winners: High Score + High Sentiment

These brands have both high visibility and positive AI descriptions. The ideal position.

Hidden Gems: High Sentiment, Low Reach

AI engines describe these brands positively but mention them infrequently. Opportunity for visibility campaigns.

High Visibility, Mixed Sentiment

Mentioned frequently but with neutral or mixed sentiment. High awareness but reputation challenges.

Visibility Challenges

Low visibility and concerning sentiment. Critical need for strategic intervention.

Key Insight: The NFT Paradox

Magic Eden leads ALL brands in sentiment (76.9%) but ranks #22 overall with a 5.07 score. OpenSea shows 47.6% sentiment and ranks #20. High sentiment without reach = low impact. NFT platforms need to focus on mention frequency, not just positive descriptions.