How often should I track my brand's AI visibility?

We recommend monthly tracking to identify trends. Most brands see 10-15% fluctuation month-over-month as AI models update and search patterns evolve. Quarterly deep-dives help inform strategic decisions.

Why does my national score differ from local scores?

AI engines adjust recommendations based on user location and proximity. Local queries trigger different ranking factors—brands with strong regional presence, local partnerships, or geo-specific content often outperform nationally.

Why do some insurance brands rank higher locally?

Local insurance queries trigger proximity factors—agents in the area, state-specific coverage, regional claims history. Brands with strong local agent networks often outperform national averages.

Which AI engines matter most for my brand?

ChatGPT (60% market share), Claude (enterprise focus), Gemini (Google integration), and Perplexity (research queries) each serve different audiences. We test all four to give you complete visibility coverage.

How can I improve my brand's AI visibility score?

Focus on citation-worthy content (data, comparisons, FAQs), structured markup (schema.org), and location-specific pages. AI engines prioritize sources with clear data provenance and authoritative signals.

What's a good visibility score?

Scores above 7.0 indicate strong visibility. 5.0-7.0 is competitive but has room for improvement. Below 5.0 means significant optimization opportunity. Industry leaders typically score 8.0+.

How long does it take to see results from AEO efforts?

Unlike traditional SEO (6-12 months), Answer Engine Optimization can show results in 4-8 weeks. AI models update frequently and quickly incorporate new, high-quality sources into their responses.

Connecticut Insurance AI Visibility Snapshot

We tested how Connecticut insurance brands appear in ChatGPT, Claude, Gemini, and Perplexity. Some brands show up everywhere. Some are invisible.

National presence doesn't guarantee local AI visibility

National: 78%

CT: 52%

TOP 5 CT INSURANCE BRANDS IN AI SEARCH

#1

State Farm

National

8.0

CT Score

7.5

-0.5

#2

Allstate

National

7.2

CT Score

7.0

-0.2

#3

GEICO

National

7.3

CT Score

6.9

-0.4

#4

Progressive

National

7.2

CT Score

6.8

-0.4

#5

Liberty Mutual

National

5.6

CT Score

5.8

+0.2

Liberty Mutual performs 0.2 points better locally

TESTING SCOPE

Brands Tested

13

Connecticut insurance brands

AI Engines

ChatGPT

Claude

Gemini

Perplexity

COVERAGE

Insurance Journeys

Auto Insurance Shopping

Home Insurance Quote

Bundle Auto + Home

Renters Insurance

Compare Rates

File a Claim

Connecticut Locations

Hartford, New Haven, Stamford, Fairfield County, Statewide

SCORING COMPONENTS

1

Mention Rate

Primary Factor

Share of prompts where brand appears

2

Position Weighting

Major Factor

Lead 1.0, Early 0.7, Late 0.4, Omitted 0

3

Sentiment

Significant Factor

Positive 1.0, Neutral 0.7, Negative 0.2

4

Citation Quality

Supporting Factor

Official docs, reputable press, location-relevant sources

LIMITATIONS & NOTES

AI responses can vary by user context, query phrasing, and model updates

Testing conducted Q4 2025; results represent a snapshot in time

Scoring is relative within the tested brand set and may not reflect all market dynamics

Analysis focused on organic AI responses; paid placements not evaluated

FREQUENTLY ASKED QUESTIONS

Still have questions about Insurance visibility in Connecticut?

Get Your Custom Analysis

EXPLORE OTHER INDUSTRIES

United States5.9/10 avg

Beverages

Soda, energy drinks, and sports beverages in AI search results

Top Brand

Coca-Cola

View Full Audit

United States5.6/10 avg

Fast Food

QSR chains and restaurant brands ranked by AI visibility

Top Brand

Chick-fil-A

View Full Audit

United States5.9/10 avg

Retail

E-commerce and brick-and-mortar retailers in AI recommendations

Top Brand

Target

View Full Audit

View All Industry Audits

See how State Farm ranks #1. Where does YOUR brand stand?

Get the complete Connecticut Insurance AI visibility breakdown

Join 200+ insurance marketers tracking AI visibility

Connecticut Insurance AI Visibility Snapshot

TOP 5 CT INSURANCE BRANDS IN AI SEARCH

TESTING SCOPE

COVERAGE

SCORING COMPONENTS

LIMITATIONS & NOTES

FREQUENTLY ASKED QUESTIONS

EXPLORE OTHER INDUSTRIES

Beverages

Fast Food

Retail

See how State Farm ranks #1. Where does YOUR brand stand?

Ready to Dominate Where Your Customers Actually Search?