United States Retail AI Visibility Snapshot
We tested how United States retail brands appear in ChatGPT, Claude, Gemini, and Perplexity. Some brands show up everywhere. Some are invisible.
National presence doesn't guarantee local AI visibility
National: 78%
US: 52%
TOP 5 US RETAIL BRANDS IN AI SEARCH
National
US Score
National
US Score
National
US Score
National
US Score
National
US Score
Nordstrom performs 0.7 points better locally
TESTING SCOPE
Brands Tested
13
United States retail brands
AI Engines
COVERAGE
Retail Journeys
United States Locations
SCORING COMPONENTS
Mention Rate
Share of prompts where brand appears
Position Weighting
Lead 1.0, Early 0.7, Late 0.4, Omitted 0
Sentiment
Positive 1.0, Neutral 0.7, Negative 0.2
Citation Quality
Official docs, reputable press, location-relevant sources
LIMITATIONS & NOTES
AI responses can vary by user context, query phrasing, and model updates
Testing conducted Q4 2025; results represent a snapshot in time
Scoring is relative within the tested brand set and may not reflect all market dynamics
Analysis focused on organic AI responses; paid placements not evaluated
FREQUENTLY ASKED QUESTIONS
Still have questions about Retail visibility in United States?
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