TheResonance

United States Home Furniture AI Visibility Snapshot

We tested how United States home furniture brands appear in ChatGPT, Claude, Gemini, and Perplexity. Some brands show up everywhere. Some are invisible.

National presence doesn't guarantee local AI visibility

National: 78%

US: 52%

TOP 5 US HOME FURNITURE BRANDS IN AI SEARCH

#1
West Elm

National

6.7

US Score

7.3
+0.6
#2
Ikea

National

7.0

US Score

6.7
-0.3
#3
Wayfair

National

6.1

US Score

5.4
-0.8
#4
Inside Weather

National

5.5

US Score

5.4
-0.1
#5
CB2

National

5.1

US Score

5.3
+0.2

West Elm performs 0.6 points better locally

TESTING SCOPE

Brands Tested

12

United States home furniture brands

AI Engines

ChatGPT
Claude
Gemini
Perplexity

COVERAGE

Home Furniture Journeys

Best Modular Couch
Sustainable Furniture
Small Space Furniture
Pet-Friendly Sofa
Fast Furniture Delivery
Customizable Sectional

United States Locations

New York, San Francisco, Austin, Denver, Portland

SCORING COMPONENTS

1

Mention Rate

Primary Factor

Share of prompts where brand appears

2

Position Weighting

Major Factor

Lead 1.0, Early 0.7, Late 0.4, Omitted 0

3

Sentiment

Significant Factor

Positive 1.0, Neutral 0.7, Negative 0.2

4

Citation Quality

Supporting Factor

Official docs, reputable press, location-relevant sources

LIMITATIONS & NOTES

AI responses can vary by user context, query phrasing, and model updates

Testing conducted Q4 2025; results represent a snapshot in time

Scoring is relative within the tested brand set and may not reflect all market dynamics

Analysis focused on organic AI responses; paid placements not evaluated

FREQUENTLY ASKED QUESTIONS

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