TheResonance

United States Sustainable Apparel AI Visibility Snapshot

We tested how United States sustainable apparel brands appear in ChatGPT, Claude, Gemini, and Perplexity. Some brands show up everywhere. Some are invisible.

National presence doesn't guarantee local AI visibility

National: 78%

US: 52%

TOP 5 US SUSTAINABLE APPAREL BRANDS IN AI SEARCH

#1
Patagonia

National

7.7

US Score

6.9
-0.8
#2
Cotopaxi

National

6.1

US Score

5.8
-0.3
#3
Kotn

National

5.7

US Score

5.7
0.0
#4
Everlane

National

6.8

US Score

5.5
-1.3
#5
Bombas

National

5.4

US Score

5.5
+0.2

Bombas performs 0.2 points better locally

TESTING SCOPE

Brands Tested

12

United States sustainable apparel brands

AI Engines

ChatGPT
Claude
Gemini
Perplexity

COVERAGE

Sustainable Apparel Journeys

Sustainable Sneakers
Eco-Friendly Clothing
Ethical Fashion Brands
Recycled Activewear
Carbon Neutral Apparel
Fair Trade Clothing

United States Locations

San Francisco, Portland, Boulder, Seattle, Austin

SCORING COMPONENTS

1

Mention Rate

Primary Factor

Share of prompts where brand appears

2

Position Weighting

Major Factor

Lead 1.0, Early 0.7, Late 0.4, Omitted 0

3

Sentiment

Significant Factor

Positive 1.0, Neutral 0.7, Negative 0.2

4

Citation Quality

Supporting Factor

Official docs, reputable press, location-relevant sources

LIMITATIONS & NOTES

AI responses can vary by user context, query phrasing, and model updates

Testing conducted Q4 2025; results represent a snapshot in time

Scoring is relative within the tested brand set and may not reflect all market dynamics

Analysis focused on organic AI responses; paid placements not evaluated

FREQUENTLY ASKED QUESTIONS

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